Search Engine Optimisation (SEO) is an investment you will make in your business to boost your online visibility. SEO is a long-term strategy designed to bring organic traffic to your website, and it’s currently the best method you can use to get your website ranking higher in the various search engines out there.  To put that in plain English – SEO helps people find your website in their search results.  Without SEO, you will likely need to rely on other paid marketing avenues in order for people to find your website.

SEO is very much a ‘what you put in is what you get out of it’ strategy.  So the more time and effort that goes into the SEO activities performed, the faster you will start to see results.  A lot of people can get frustrated early on with SEO as the results aren’t always apparent in the early days – and results are often influenced by factors outside of your / our control, such as how much competition there is in your particular industry – the more niche your industry, the quicker and easier your SEO will perform.

Selecting the right SEO package for your needs might seem like a daunting task – so we’ve structured our plans around the ideal efforts required for a small to medium sized business.  We can certainly cater for larger businesses, and will customise an SEO package to suit any business’ needs.

We recommend moving through a progression of plans throughout the life of your website – depending on where your website is at in terms of size, visibility and your growth goals.  Starting with the Boost package is ideal for all new website owners, or for websites who have not had any SEO strategies applied to them.  This plan is designed to really kick-start your online presence and get you visible results in as little as 3 to 6 months.  Of course, the longer you stick to the Boost plan, the faster your site will grow online and the more clients you’ll attract.

Search Engine Optimisation is a tricky task at the best of times, but it’s an essential element in every website these days – and is the key ingredient to growing your client-base organically.

We’ve all been swept up by the Social Media bandwagon in one way or another – even if you’re not an active use, chances are you know what it is, and most of the people you know have their own accounts.  Social media refers to Facebook, LinkedIn, Instagram, Youtube, Twitter and the list goes on! With so many people online and on social media, this has become one of the most popular marketing avenues for businesses of all shapes and sizes.

If you’ve dabbled in some social media marketing, you’ll know that it can be a complex beast to master.  Each site have their own tips, tricks and techniques to get the best return on investment – so to hit more than one or two of these streams is going to require an increasing amount of time and patience as you learn the various systems.  That’s why our Social Media experts – are experts!   They spend all day every day working in these environments – learning how to best target the right audience depending on the message that needs to be broadcast.  Our experts know how to capture the right audience and how to elicit the best actions to get the best results for your business.

One of the benefits of social media marketing can be the lower cost compared to some of the other marketing avenues available.  In addition to this, results are often seen immediately – or over a predicted period of time.  And as with other forms of online marketing – social media marketing allows for flexibility – changing and adapting your campaigns to modify the results being achieved.

Advertising on Google is like putting an ad in the newspaper.  When someone goes online and searches for a product or service, there’s a set of results – that are displayed – like the classifieds section of the paper!  The only guaranteed way you can ensure your product or service (or website) will show up in a particular search is with paid advertising.

Usually with paid advertising, we will work within your website to create specific landing pages – so that when someone clicks on your ad, the content they see first it the content that is most relevant to their needs.  There’s no point taking them to a generic / general page of your website and losing their interest within seconds of getting them there.  So we work with you to get as specific as possible with your paid advertising to ensure you get the best possible return on investment.

But there’s a lot more to it than that.  With a Google Advertising campaign in place, we take an in-depth look at your ideal clients and design the campaign around how to target them online – looking at things like their geographic location, demographic, specific interests and more.  Simply putting an ad out to everyone with a heartbeat can be a recipe for disaster – so our job is to ensure we keep your ads specific and engaging.